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CASE STUDY

 
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One-Eyed Gypsy is a lifestyle company founded by Fanesia Vienna in 2017. Its first product was a room spray made from essential oils. Early on in the design process, we identified three Unique Selling Points: 1) WELLNESS. Essential oils can help improve physical and emotional well-being. 2) ALL-NATURAL. Made from all-natural essential oils with no synthetics. 3) LOCAL. Handmade in Los Angeles. When I learned that Palo Santo was used in ancient rituals, this led to the company’s tagline and branded hashtag: FREE YOUR MIND BODY SPIRIT.

A) Logo B) Packaging Design C) Web Design D) Holiday Promo E-F) Social Promos